Platform: Website & Content Optimization

Make your site legible to the machines that recommend you.

Schema, llms.txt, page structure, and citation-engineered content: the substrate AI reads before it decides whether to trust and quote you.

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AI engines can only recommend what they can parse and trust. That comes down to structure: clean schema, crawlable content, clear entity signals, and pages that open with the direct, quotable answer to a real buyer question.

We optimize the pages that matter and produce content engineered for citation: direct answers first, question-mirroring headings, consistent entities, and never an invented statistic. Where a real fact would strengthen a page, we mark it for you to supply.

Search fundamentals ride the same pages: page titles and descriptions, page speed and Core Web Vitals, crawlability, and local service pages. Foundations includes a one-time fix sprint in your first month, ongoing work is included from the Growth tier up, and both are run by the same lead who runs your ads, so ranking work and AI visibility work happen on one set of pages instead of two.

When the site itself is the problem, Full-Funnel includes a website build module: a new site or a ground-up rebuild with all of the above designed in rather than retrofitted. You own the domain, hosting, and code from day one.

What's included

  • Structured data (Organization, LocalBusiness, Service, FAQ) on key pages
  • llms.txt and crawler-readiness so AI systems can access your content
  • Page-structure fixes: headings, answers-first formatting, internal links
  • Citation-engineered FAQ, service, and comparison pages
  • Entity consistency across your site and the wider web
  • Content produced to your voice (no fabricated stats, ever)
  • Page titles and descriptions, page speed and Core Web Vitals, and crawlability: a one-time fix sprint in Foundations, ongoing from the Growth tier up
  • Local service pages for the markets you serve, included from the Growth tier up
  • Full website build or rebuild, on the Full-Funnel tier, with the domain, hosting, and code in your name

How it runs

The same loop, every month.

We find where buyers go instead of you

We test the real prompts your customers ask AI assistants, see who gets named, and trace it back to what the assistant could find about you: profile, citations, schema, and pages. Getting named is only half of it, because the buyer still goes and checks your reviews before they call.

We make you the answer and win the clicks

We do the AI Search Optimization that earns the citation, and run Google Ads disciplined enough to profit from the clicks still happening. Both surfaces, one plan.

We measure it every month

You get a 0–100 AI visibility score, share of voice against named competitors, ad performance, and what we're doing next, all reviewed live and archived in your portal.

Questions

Straight answers.

On Foundations and Growth, only what moves the needle: the pages tied to the prompts your buyers ask and your highest-value services. If the site needs to be rebuilt, that is a Full-Funnel module.

Yes, on the Full-Funnel tier as a module. We build or rebuild it with the AI foundation designed in from the start, and you own the domain, hosting, and code from day one. It is scoped to your page count and complexity, not sold from a price sheet.

We produce it, engineered for citation, then you review before anything publishes.

A file that tells AI crawlers how to access and use your content. It's a small, increasingly important readiness signal.

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Website & Content Optimization for your industry

The same work, tuned to how buyers in your field ask AI for a provider.

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Want to see where you stand here?

Run the free Visibility Check, or book a demo and we'll walk through it live.

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