Local: Indianapolis
AI Search Optimization in Indianapolis
When someone in Indianapolis asks ChatGPT, Perplexity, or Google AI "who's the best [your category] near me," the answer names two or three businesses. We go after one of those spots for you, and show you every month whether you're getting named by the assistants we test (Claude and Perplexity). And we're headquartered right here, in Fishers.
The shift is already here
A growing share of buying research now starts as a question to an AI assistant and ends with a short answer naming a few providers. Not a page of blue links. A recommendation. If AI doesn't know your business, you were never in the running, no matter how well you rank on Google.
That's as true in Fishers, Carmel, Noblesville, and downtown Indianapolis as anywhere. Homeowners ask AI for HVAC companies, roofers, garage door companies, tree crews, and junk haulers. Families ask for dentists. Businesses ask for law firms and accountants. The businesses those answers name are winning calls their competitors never knew existed.
What we do about it
Sightline Growth is an AEO-first agency: making businesses recommendable by AI is the core of our practice. Most agencies bolt AI language onto search work; we started at the AI end and added the search fundamentals underneath it. For Indianapolis-area service businesses that means:
- AI Search Optimization: entity authority, structured data, llms.txt, citation footprint, and, from the Growth tier up, answer-ready content, built around the questions your buyers actually ask.
- AI Visibility Tracking: a 0–100 score across ~25 real buyer prompts, measured monthly, with share of voice against named competitors.
- Google Ads management: the clicks that remain are more contested than ever; you own and fund your own account, always.
- Website & content optimization: the technical and content foundation the other three stand on.
The honest part
We're a young firm and we'd rather show you than tell you. We run every piece of this on our own site (our llms.txt, our structured data, our own visibility score) and we publish what we find. No fabricated numbers, no guaranteed rankings, no long-term contracts. When we have Indianapolis client results to show, they'll be here, with permission and real numbers. Until then: run the free check to see whether an AI assistant names your business when buyers in your market ask who to hire, and who it names instead.
Questions
Frequently asked questions
Answer Engine Optimization is the work of making your business the one AI assistants recommend: building a complete, credible, machine-readable picture of who you are (structured data, entity signals, citations) and publishing content that directly answers the questions buyers ask. See our full guide: AEO vs SEO.
The fundamentals overlap, but the signals that win an AI answer aren't the same ones that win a ranking. SEO earns positions on a results page; AEO earns a place inside the answer itself. Most agencies bolt AI language onto search work; we started at the AI end. A one-time SEO fix sprint is built into Foundations, and ongoing search fundamentals are included from Growth up, so both scoreboards get worked.
The same as it costs anywhere we work, published openly: a one-time AI Visibility Audit is $1,000; Foundations is $1,950 a month, Growth $3,950, and Full-Funnel custom-scoped from $7,500. No long-term contracts: 3-month initial term, then month-to-month. Full details on our pricing page.
No, and nobody honestly can. We promise the work and the measurement: a monthly 0–100 visibility score across the assistants we test (Claude and Perplexity), share of voice against your competitors, and straight reporting on what moved and what didn't.
No. We're remote-first and work with service businesses across the U.S. But Fishers, Indiana is home, so Indy-area businesses get a partner who literally sees their trucks around town.
Run the free Visibility Check. It takes minutes and shows whether an AI assistant names your business when buyers in your market ask who to hire, and who it names instead. Or book a demo and we'll ask AI about your business live on the call.
Keep exploring
Guides from the Academy.
- AEO vs SEO: What Actually Changes When Buyers Ask AIThe fundamentals overlap, but the signals that win an AI answer aren't the same ones that win a ranking.
- llms.txt, Explained: The File That Tells AI How to Read YouWhat llms.txt is, what it can and can't do for your visibility, and how to set one up properly in under an hour.
- Google Business Profile: The Fields Worth Getting RightBeyond filling in the fields: what Google says shapes local results, and the profile facts worth keeping current.
Want to see where you stand here?
Run the free Visibility Check, or book a demo and we'll walk through it live.