AI Search Optimization
How to Get Your Business Cited by ChatGPT and Perplexity
AI assistants don't recommend businesses at random — they synthesize from sources they can find, parse, and trust. That means citation is buildable. This is the practical sequence we use to move a business from invisible to recommended.
Make yourself unambiguous
- One consistent name, address, and phone everywhere AI looks
- Organization and LocalBusiness schema so your identity is machine-readable
- A clear, specific description of what you do and where — no vague taglines
Earn the sources AI pulls from
- The directories and roundups that rank for your category and city
- Reviews on the platforms AI weighs — quantity, recency, and responses
- Mentions in local press and reputable third-party sites
Write content AI can quote
- Lead each page with the direct answer to a real buyer question
- Mirror the question in the heading; keep the answer self-contained
- Add FAQ schema so answers are lifted cleanly into AI responses
Measure and iterate
- Track the exact prompts where you want to appear
- Watch which competitors and sources show up instead
- Close gaps one prompt at a time and re-test monthly
See which prompts you're missing today with a free Visibility Check.