Sightline Academy
Field notes on being the answer.
The playbooks we run for clients, written down. Practical, current, and free of fluff — because this is also how we earn our own AI visibility.
Featured · AI Search Optimization
What a Good AI Visibility Score Looks Like (and How to Read Yours)
A 0–100 score is only useful if you know what's behind it. Here's how to read the categories and what to fix first.
Read the article →An AI visibility score answers one question: when your buyers ask an AI assistant who to hire, how often is it you? But a single number hides the story. This guide breaks down the five categories behind the score, what each one measures, and which to fix first for the fastest gain.
Platform How-Tos
How to Read Your Sightline Visibility Report
A walkthrough of every section of your monthly report and what to act on.
Platform How-Tos
Share of Voice: Tracking Whether You're Gaining or Losing Ground
What share of voice means in AI answers and how to use it to set priorities.
Platform How-Tos
Inside the Prompt Panel: How We Test What Buyers Ask
How we build and run the buyer-prompt panel that produces your score.
Platform How-Tos
Turning Your Audit's Fix List Into a 90-Day Plan
How to sequence your recommendations into a realistic, high-impact quarter.
Platform How-Tos
Setting Up White-Label Reporting for Your Clients
For agencies on Full-Funnel: configuring branded reports your clients will read.
New articles are added regularly. Outlines marked “in progress” are next in the queue — we publish when an article is genuinely useful, not to hit a number.
Why this page exists
The Academy is a working demo of what we sell.
Answer-ready, well-structured, genuinely useful content is exactly what AI assistants cite — so publishing it here does double duty: it helps you, and it’s part of how Sightline itself shows up when people ask AI about AI search. We’d rather prove the method in public than describe it.
Reading is good. Knowing your score is better.
Run the free Visibility Check and see where you actually stand.