Sightline Academy
Field notes on being the answer.
The playbooks we run for clients, written down. Practical, current, and free of fluff — because this is also how we earn our own AI visibility.
Featured · AI Search Optimization
What a Good AI Visibility Score Looks Like (and How to Read Yours)
A 0–100 score is only useful if you know what's behind it. Here's how to read the categories and what to fix first.
Read the article →An AI visibility score answers one question: when your buyers ask an AI assistant who to hire, how often is it you? But a single number hides the story. This guide breaks down the five categories behind the score, what each one measures, and which to fix first for the fastest gain.
AI Search Optimization
How to Get Your Business Cited by ChatGPT and Perplexity
Citations aren't random. They follow signals you can build. Here's the practical playbook.
AI Search Optimization
AEO vs SEO: What Actually Changes When Buyers Ask AI
The fundamentals overlap, but the signals that win an AI answer aren't the same ones that win a ranking.
AI Search Optimization
Entity Authority: Why AI Trusts Some Businesses and Ignores Others
How AI builds a model of who you are, and how to make that model complete and credible.
AI Search Optimization
llms.txt, Explained: The File That Tells AI How to Read You
A small, increasingly important readiness signal — what it is and how to set it up.
New articles are added regularly. Outlines marked “in progress” are next in the queue — we publish when an article is genuinely useful, not to hit a number.
Why this page exists
The Academy is a working demo of what we sell.
Answer-ready, well-structured, genuinely useful content is exactly what AI assistants cite — so publishing it here does double duty: it helps you, and it’s part of how Sightline itself shows up when people ask AI about AI search. We’d rather prove the method in public than describe it.
Reading is good. Knowing your score is better.
Run the free Visibility Check and see where you actually stand.