Illustrative sample — not a real client. This shows the format of a Sightline case study. Metrics marked * are placeholders.

Multi-Location & Franchise

Coordinating AI visibility across a multi-location service brand

AI VisibilityMulti-LocationContent
Per-locVisibility tracked by market*Roll-upReporting for corporate*SoVShare of voice by location*

The challenge

  • A single national page wasn't winning local AI recommendations in individual markets.
  • No way to see which locations led or lagged in AI visibility.
  • Inconsistent profiles and citations across locations.

What we did

Per-location audit

Scored each market independently against its own local competitors and prompts.

Standardize and build

Rolled out a location-page architecture, fixed profile and citation consistency, and produced market-specific content.

Roll-up reporting

Delivered drill-down by market with a roll-up view for corporate.

The outcome

This sample illustrates the per-location-plus-roll-up reporting model multi-location brands need.

Real, verifiable results will replace this as engagements mature.

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