Sightline Academy
Field notes on being the answer.
The playbooks we run for clients, written down. Practical, current, and free of fluff — because this is also how we earn our own AI visibility.
Featured · AI Search Optimization
What a Good AI Visibility Score Looks Like (and How to Read Yours)
A 0–100 score is only useful if you know what's behind it. Here's how to read the categories and what to fix first.
Read the article →An AI visibility score answers one question: when your buyers ask an AI assistant who to hire, how often is it you? But a single number hides the story. This guide breaks down the five categories behind the score, what each one measures, and which to fix first for the fastest gain.
Paid Ads Strategy
Google Ads for Local Service Businesses: The Conversion-First Setup
Most local accounts leak money before launch. Here's the setup that makes every dollar measurable.
Paid Ads Strategy
The Conversion Tracking Checklist We Run Before Spending a Dollar
The exact pre-launch checklist that prevents the most common money leaks in paid search.
Paid Ads Strategy
Quality Score Is Costing You: How to Diagnose and Fix It
What Quality Score really reflects, and the levers that actually move it.
Paid Ads Strategy
Performance Max for Service Businesses: When It Works, When It Wastes
PMax can be powerful or a black box. How to decide, and how to keep control.
Paid Ads Strategy
Dynamic Search Ads Are Changing in 2026: What to Do Now
Google's forced migration of Dynamic Search Ads is coming. Here's how to prepare without losing performance.
New articles are added regularly. Outlines marked “in progress” are next in the queue — we publish when an article is genuinely useful, not to hit a number.
Why this page exists
The Academy is a working demo of what we sell.
Answer-ready, well-structured, genuinely useful content is exactly what AI assistants cite — so publishing it here does double duty: it helps you, and it’s part of how Sightline itself shows up when people ask AI about AI search. We’d rather prove the method in public than describe it.
Reading is good. Knowing your score is better.
Run the free Visibility Check and see where you actually stand.