Sightline Academy
Field notes on being the answer.
The playbooks we run for clients, written down. Practical, current, and free of fluff — because this is also how we earn our own AI visibility.
Featured · AI Search Optimization
What a Good AI Visibility Score Looks Like (and How to Read Yours)
A 0–100 score is only useful if you know what's behind it. Here's how to read the categories and what to fix first.
Read the article →An AI visibility score answers one question: when your buyers ask an AI assistant who to hire, how often is it you? But a single number hides the story. This guide breaks down the five categories behind the score, what each one measures, and which to fix first for the fastest gain.
Local Visibility
Google Business Profile: The Signals That Actually Move Rankings
Beyond filling in the fields — the GBP signals that influence both Maps and AI answers.
Local Visibility
How Reviews Shape Which Business AI Recommends
Why review quantity, recency, and responses are among the strongest AI-recommendation signals.
Local Visibility
Multi-Location Visibility Without Cannibalizing Yourself
How to structure pages and profiles so your locations win their markets instead of competing.
Local Visibility
Local Citations in 2026: Which Ones Still Matter
Citation building has changed. Where to spend effort and what to ignore.
Local Visibility
NAP Consistency: The Boring Fix That Quietly Wins Answers
Name, address, phone consistency is unglamorous and disproportionately effective.
New articles are added regularly. Outlines marked “in progress” are next in the queue — we publish when an article is genuinely useful, not to hit a number.
Why this page exists
The Academy is a working demo of what we sell.
Answer-ready, well-structured, genuinely useful content is exactly what AI assistants cite — so publishing it here does double duty: it helps you, and it’s part of how Sightline itself shows up when people ask AI about AI search. We’d rather prove the method in public than describe it.
Reading is good. Knowing your score is better.
Run the free Visibility Check and see where you actually stand.